ATMAH

Caron has always cultivated the art of distinction. Atmah carries on this legacy, infusing it with new vitality.

— Olivia de Rothschild

Keeping a faith firmly anchored in courage as an essential part of Caron's identity, Olivia de Rothschild infuses the House with a new impetus through the Atmah. His inspiration comes from the vast landscapes of Kyrgyzstan — a region that has become part of his soul. The clear air, the endless plains and the free space awaken a deep sense of freedom.

"I was overcome with ecstasy. An elevation that lifts you, where you feel weightless, stretching towards the clouds while still remaining anchored. A quiet breeze crosses you, instilling a unique energy in you. I wanted to capture these feelings in this perfume."

This journey gave rise to the desire to express a rare purity, a noble humility and an essential beauty. Olivia aspires to transmit these virtues through a vanilla freed from sweet stereotypes, outlined with grace and sobriety. At Caron, boldness is a path to distinction. True to its visionary spirit, Atmah reflects a new perspective on Haute Parfumerie: avant-garde, generosity and emotion through smell.

Fragrance

The composition starts with Orpur™ CO₂ pink pepper, offering crystalline freshness. "I love this living spark that sets the fragrance in motion," says Louise Turner. The middle bouquet consists of Natsublim™ solar tuberose, velvety jasmine and Rosyfolia™, which reflects light.

The heart of the fragrance brings to the fore Orpur™ CO₂ vanilla, outlined by Ambrofix™ with mineral accents and Akigalawood™ with a vibrant texture. Orpur™ des sables vetiver adds salty energy, and Orpur™ amberette contributes soft and sensual iridescence. The finish is supported by notes of white musk, an invisible organza that caresses the senses.

"Atmah is a perfume that breathes, that envelops without constraint."

Olfactory memory

"I imagined a vanilla that would breathe air and light."

In her first collaboration with Caron, Louise Turner reveals her creative sensitivity and mastery in composition. "The challenge was to render this noble matter in a new, vibrant and mineral light."

Atmah perfume is the result of a synergy between two female visions. Olivia offers images, emotions and landscapes; Louise translates them into accords and ingredients. Thus, a common language between artistic vision and olfactory construction took shape. An authentic partnership that gives Atmah beauty and unique identity.