APRIORI
EVERYTHING, IN A BRUSH.
DESIGN. SUSTAINABILITY. FUNCTIONALITY.
A priori, we believe that oral care deserves to be more than a routine. Founded in 2016 in London, our brand transforms the toothbrush into a design object, with a clear vision of sustainability and real performance.
In 2019, we launched the SLIM by Priori collection – a minimalist and eco-friendly reinterpretation of the classic toothbrush, awarded with the Red Dot Award for product design. Created in collaboration with dental specialists, the SLIM brush cleans effectively while protecting the gums. The ergonomic shape and asymmetrical bristles provide a precise and comfortable experience.
Made from plant compounds and bio filaments, the toothbrushes are 30% lighter than standard ones and come in fully compostable packaging. Made in Ukraine, Apriori combines European craftsmanship with a modern vision: elegant, conscious and effective brushing, every day.
A priori – where luxury and sustainability go hand in hand.
